The Buying Habits Of Moms
Are you a mom? What do you spend your money on? There is no denying that the buying power of moms has made a big impact on the consumer market. If you are curious to see if we get it right, keep reading to learn something you might not have known about the buying habits of mothers.
Moms with Young Children
Buying habits begin to change when you have kids. It is mostly out of necessity, but moms secretly love to shop for all of the cute gadgets and clothing available for babies now. In fact, according to an Online Behavior and Demographics survey by Jupiter Media Metrix, over 40 percent of moms will buy items online that are on sale. These same items probably wouldn't have been purchased in the store.
When you add children to the mix, there is a whole new arena of buying to consider. Instead of buying fashionable shoes and clothing (which you can still squeeze in if you are a savvy shopper), new moms are buying breast pumps, diapers, bottles and Onesies. Fashion has come to the small and sweet-smelling and moms are all for it. Why shouldn't your baby be the best dressed on the playground in Old Navy and OshKosh B'Gosh?
Also, moms with babies and young children are new to the kid scene. They are keen to find out about products before purchasing them. Recommendations from veteran moms, whether online or off, are absolutely influencing those purchases.
Moms with Older Kids
Now the buying habits get interesting. About ten years ago, the mom of a teenager needed a manual to navigate the world of emerging technology that they were in to. They didn't know how to shop for an iPod, a PDA or an Xbox. One thing they did know is that technology costs big dollars and they wanted those dollars well spent.
Now, moms of older kids are learning the lingo. They are shopping for and becoming knowledgeable about iPods, gaming systems, netbooks and other gadgets. Moms have found that using technology is just as fun as purchasing it for their kids.
Baby Boomer Moms
For these moms, life has come full circle. They are now taking care of aging parents. New issues take precedence in their life such as senior healthcare, coping with illness, reverse mortgages, assisted living and managing more than one household.
These moms aren't buying diapers or bicycles anymore. Instead, they search for specialized items to fit the needs of their parents while adjusting to life as empty nesters. Moms over 45 are buying vacation packages, downsizing their homes and shopping for items related to their favorite hobbies.
If you a mom in any of these phases, we have tried to present an accurate picture of you. For young moms, you now know what is ahead of you. The buying habits of moms change and grow as their responsibilities do the same.
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... Jupiter Media Metrix, women without children (about 63 percent) are more likely buy online with or without a sale. Only about 50 percent of moms would purchase the same types of items. It is more likely that moms would buy online when there was a sale going on for items they wanted or needed. The figure ...
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