Popular Brands: Taking Notice Of Mom Bloggers
Who could have guessed that online journaling could spiral into the fight for the mommy market? But, popular brands are realizing that these moms are doing more than just sharing stories. They are changing the shape of the consumer industry.
When mom bloggers began about twenty years ago, it was mostly therapeutic. Moms could talk about their little ones, upload pictures for Grandma and other family members to view and receive news about others without always having to pick up the phone. What developed was camaraderie among moms who also wanted to share and not feel isolated.
Now, mom blogging has taken the practice of online journaling to a new level. They are not bored moms with nothing to do. These women are professionals with day jobs, part-time jobs and businesses that they run from their homes. They have embraced the tech industry and use a variety of Web 2.0 platforms and techie devices to keep in touch with other moms to share information.
Let's face it. When these moms aren't blogging they are managing the finances of the household. With over 3 trillion dollars in annual U.S. consumer sales to their credit, moms have a lot of buying power. And, in tough economic times, moms are not likely to spend their money haphazardly. They are going to search for advice and information to make that decision.
This is where brands are starting to stand up and take notice. According to BSM Media, 80 percent of moms buy products on the recommendation of other moms. Where are they getting these recommendations? It could be the mom in the park but more likely it is the mom bloggers. BSM Media also reports that over 85 percent of moms read blogs. When they want information, they consult other moms for it.
What could be better than word-of-mouth advertising? If enough moms get together, a company's sales of a particular product could skyrocket or crash and burn. So, to influence these "mom-fluentials" businesses are working to make the connection with them and garner support for their products.
For the mom blogger who's purpose was to share knowledge with other moms online, this is a terrific opportunity. They now have a legitimate say in what products are available for their families. Someone is taking notice of their opinions and trying to understand them.
As a result, brands are realizing that they have let a valuable section of the market pass them buy. In an effort to rectify the situation they are communicating with mom bloggers to gain a foothold.
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